About 5x

The biggest challenge for most businesses is converting data into dollars. 

Businesses lack the expertise to build the data engine (infrastructure, data collection, self-service reporting)

Thats why we created 5x.

To enable companies to answer business questions, without having to worry about building data infrastructure or bringing in the right team.  

Because of our prefabricated data blocks & network of remote data engineers we deliver data data reporting faster, cheaper and of a higher quality, than anyone else in the industry.


Our team has over 20 years of experience working with amazing brands and dynamic industry leaders.

Meet The Team

Tarush is one of the leading experts in leveraging data for exponential growth, with over ten years experience in the field. 

After graduating with a degree in Computer Engineering from Carnegie Mellon in 2011, he became the first data engineer on the analytics team at Salesforce.com. Data was in its infancy, and the log metric framework which Tarush built was critical in allowing Salesforce to analyse data across customers and provide benchmarks across different industries and verticals

Most recently Tarush led Data for WeWork, one of the fastest growing companies in the world. WeWork leveraged data to be able to grow 10x in 3 years, supporting a footprint of 800+ offices in 120+ cities in 23+ countries with over 12,000 employees. Tarush scaled the data org from 2 to 100+ and their unique approach allowed them to stay lean while supporting every functional area of the business. In 2019 he moved to China to help establish WeWork’s Asia operations and focus on the hyper growing Chinese market.

Tarush Agarwal, CEO

Karan is a serial entrepreneur, company builder who has exited 2 ventures previously. Karan understands the problems companies face trying to scale up, and using data can help, first hand.

In his last venture, Karan started BookMyShow SEA. He conceptualized the business starting in 2014, went through the “grind” and over the next 6yrs scaled the business to Singapore and Malaysia, raising over US$10m from prominent VCs and finally exited in Dec 2020.

Prior to BMS, Karan started a Rocket Internet venture in Indonesia, Lamudi, which he built and ran for 1.5yrs before and handing it over successfully to new management that saw its eventual sale to Dubai’s Bayut group.

Karan spent his early years in investments, as an Analyst with Henderson Global Investors in London. He also worked in Mergers and Acquisitions, for mining giant Vedanta Resources. Karan has an MBA from INSEAD, a degree in Mechanical Engineering from Manchester University, and has passed all 3 levels of the CFA exams.

Karan Khetan, CBO

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