Ever noticed that during those caffeine-fueled board meetings, there are discussions around data that transform plans into wins? Of course, not every decision is solely based on data – sometimes instincts kick in. Still, writing data completely off is a big no!
Numbers don’t lie. According to a 2019 Deloitte survey, “companies that have CEOs making data-driven decisions are 77% more likely to exceed their business goals.”
So what makes these companies data-driven? Their business intelligence! If your company doesn’t have its BI figured out yet or is planning a switch to a better solution, read on!
In today’s flooded BI market, finding the right BI tool that suits your specific use-cases, industry, and budget isn’t a walk in the park. We get it - the data space is one of the most fragmented ecosystems out there. That’s why the expert recommendations, vendor comparisons, and key considerations shared in this guide are a great starting point.
As a bonus, check out our BI selection & implementation approach toward the end - it makes buying & using BI much quicker.
Don’t let BI vendor selection overwhelm you.
Book your free consultation now for help.
Business Intelligence (BI) tools are like the north star for businesses. They gather and analyze data, turning it into easy-to-understand insights that help companies make smarter decisions, understand customers better, and work more efficiently.
Businesses might miss important trends or waste time on less effective strategies if not for the insights BI tools provide. They make it easy to see what's working and what needs improvement.
For example, in sales, BI tools can show which products are selling the most. In marketing, they reveal which campaigns are successful.
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A standard data flow involves collecting data from various sources, ingesting it into a central warehouse using Extract Transform Load (ETL) processes, and modeling it to define relationships within the stored data.
Business Intelligence process begins with asking questions about the data after organizing it. Here's a simple breakdown of how it works.
In plain language, a BI tool turns raw data into useful insights. These insights help boost business efficiency and guide smart, data-driven decisions, giving a competitive edge in the market. Let's explore how a business intelligence tool can really benefit your business.
BI tools use visuals and dashboards to show how well your business is doing. They help you track important numbers, see how close you are to your goals, and find insights with easy-to-understand charts. Having a BI tool makes it simple to make smart, data-driven decisions by knowing your operations inside out.
BI tools keep you ahead by monitoring unfolding data trends. They provide almost real-time access to crucial business metrics, empowering you to keep an eye on operations. This helps identify areas for improvement and take early proactive actions.
Building a data-driven culture with self-serve analysis means everyone in your team can use BI tools to make decisions based on data. These tools have easy interfaces, allowing anyone to find business answers, create reports, and explore specific insights. This builds a culture where everyone can uncover valuable insights and contribute to the company's success.
BI tools fall into two main categories: Open-source and Enterprise. Understand the differences, and evaluate their pros and cons based on your business needs.
Open-source BI tools are free tools (just about) for businesses to see and understand their data. These tools are flexible and customizable that don't cost much, making them great for companies that want to analyze data without spending a lot on software.
Most open-source tools are a steal. Sometimes, the company behind them also offers premium (but easy on the pocket) plans that come with extra services like cloud hosting and access control. It's a more budget-friendly way to get additional features.
With open-source tools, businesses can easily adapt and customize the software to meet their specific needs or integrate it with other systems.
Maintenance and support demand a team of highly skilled developers.
Open-source tools often rely on user communities for support, which may not always offer timely assistance. You might also encounter occasional bugs and issues. Moreover, the tool's uptime and maintenance are entirely reliant on the technical support team.
Enterprise BI vendors provide advanced tools and solutions to help big businesses (those with substantial revenue, a huge workforce, an established market presence, and complex business operations) make sense of their data. These tools help organize, analyze, and present enterprise business data in a way that makes sense.
Enterprise tools offer advanced features like augmented analytics, data governance & compliance, big data integration, embedded analytics, and support for handling large volumes of data.
Enterprise BI tools often come with pre-built connectors and integrations to various data sources, databases, and apps commonly used in enterprise environments.
Support includes implementation, troubleshooting, maintenance, and training for new features.
Enterprise solutions can be costly due to licensing fees, subscriptions, or upfront expenses.
Heavy reliance on a vendor’s products/services means switching to an alternative solution can be challenging.
Learning to use enterprise BI tools takes time, and employees may need a while to get the hang of it.
5X Tip: BI tools vary in cost, ranging from hundreds to thousands per month. Pricing structures differ based on factors like the number and types of users, with some tools requiring an annual commitment. Consider the intended users, their technical skills, and usage requirements when selecting features.
5X Tip: For tech-savvy users, it's important that BI tools work well with existing systems and data, handle large amounts of data easily, and allow customization of charts.
5X Tip: People who aren't tech experts care most about how easy it is to use, learn, and share. They want features for working together, getting alerts through Slack or email, detecting anomalies, and keeping data up-to-date.
5X Tip: Avoid situations where the business team spots something strange and has to wait for the analytics team to explain. Check how easy self-serve tools are for your team, considering their skills (like using SQL or drag-and-drop) and what they need. This could mean using ready-made dashboards or in-depth analysis.
5X Tip: When you need people outside your team, such as partners or clients, to check and use analytics easily, embedded capabilities are crucial. These embedded analytics let you smoothly put data insights into the tools everyone already uses, making it easy for them to access. Weigh the need for role-based access control to avoid misuse of data.
5X Tip: Because BI tools often deal with sensitive data, having strong security and access controls is key. It's important to be flexible in how you give access—deciding who can see certain datasets, tables, reports, or dashboards based on their role or characteristics. For instance, making sure sales reps can only see data for their specific regions or accounts is really important.
5X Tip: Consider the availability of timely support and the speed of releasing new features. These factors significantly impact the user experience, especially with enterprise contracts typically bundled for at least one year.
Good for SMB
Azure, AWS, GCP and custom
Email, slack
Good for SMB to mid-market
Mainly Azure
Email, teams
Good for SMB to mid-market
Azure, AWS, GCP
Email, teams
Good for mid-market
Azure, AWS, GCP and custom
Email, slack
Good for mid-market
GCP
Email, teams
Preset is built on the concept of datasets. These datasets are enriched tabular structures that manifest as physical tables with extra semantics and metadata. What this means is that anyone in the organization, including data teams and business users, can query and explore dashboards built from common datasets. These datasets are curated with metrics such as calculations and table aggregations, which are always up-to-date.
Free for up to 5 users;
Professional Plan at $30/user/month;
Annual Enterprise Contracts Available
Use Preset if ...
Beautiful charts. 40 pre-installed visualization and CSS templates for custom theming.
dbt integration & Preset semantic layer for last-mile SQL transformation.
Built-in SQL Editor.
Limited filtering capabilities comparing to other tools, for example, limited customization for date range filter.
No support for advanced data analytics such as machine learning and predictive analytics.
Preset provides a clean, modern, and customizable user interface and dashboard that are user-friendly and easy to navigate. The dashboard is highly interactive, enabling users to click on any widget to access additional information or take action.
You can utilize the Superset Embedded SDK to embed your Preset dashboards and analytics within your own applications. A Preset guest token allows your users to access embedded Preset resources, such as dashboards, without the need to log in to Preset as usual. Please note that embedded features come with separate pricing and require annual commitments.
You can manipulate your data by:
Using Preset’s built-in SQL editor to create virtual datasets by treating the results of a SQL query as a table.
Using Preset’s Datasets feature to change the data type of the data columns and add calculated metrics with SQL or formulas.
Cross-filtering feature allows you to filter data from multiple charts at the same time
Select specific Charts or Dashboard that will be affected by a specific filter.
When you want to explore the underlying data of a specific value or a set of values on the chart, for example, all columns in the dataset for rows filtered to the selected values, you can use the Drill to Detail By functionality.
Reports are snapshots of your data that can be scheduled to be delivered on a regular basis. Reports can be sent via email or Slack, and they can include charts, tables, and text.
Alerts are notifications that are sent when a specific condition is met. For example, you could create an alert to be sent when the number of failed login attempts reaches a certain threshold. Alerts can be sent via email, Slack, or SMS.
Power BI is a unified, scalable platform for self-service and enterprise business intelligence (BI). Connect to and visualize any data, and seamlessly infuse the visuals into the apps you use every day. Power BI offers a range of features and functionalities including a marketplace for third-party visualisations, data shaping and cleaning tools, self-service exploration and collaboration features, proactive monitoring and alerts, Azure machine learning and many more.
Power BI Pro Plan at $10/user/month;
Premium Plan at $20/user/month;
Annual Enterprise Contracts Available
Use Power BI if ...
Ease of collaboration in a Microsoft-powered environment where reports and dashboards are interactive and can be published and shared with a larger audience.
It offers a wide range of visualizations and customization options, including comparison, correlation, distribution, ranking, and more.
There is a limit of 1 million rows returned on any query.
When data changes, you have to refresh to display the latest data, as Power BI utilizes a lot of caching.
Non-consistency in visuals may occur when data changes; different visuals on the same page or different pages can show varying results. Refreshing all visuals corrects this problem.
Power BI is one of the best tools when it comes to the customization functionalities of your visualizations and dashboards With the launch of Copilot, you can simply describe the visuals and insights you’re looking for, and Copilot will do the rest, which leads to faster insights.You can experience an interactive Power BI dashboard and try for yourself.
You can use Power BI REST APIs and Client APIs to embed your Power BI dashboards and analytics in your own applications. Depending on your hosting region and node type, embedded dashboards starts at $700/month, see detailed price here.
You can check the embedded capabilities in this sandbox.
You can manipulate your data by :
Create and manage relationships between tables manually or automatically though auto detect.
Utilizing Data analysis expressions (DAX), which is a library of functions and operators, to perform advanced calculations and queries on data in related tables and columns.
You can drill-down, drill-up, and expand to add another hierarchy level to the current view. You can also export the raw data into tables for further analysis.
Selecting a data point in one visual on a report page will cross-filter or cross-highlight the other visuals on the page. Cross-filtering removes data that doesn't apply, and cross-highlight retains all the original data points but dims the portion that doesn't apply to your selection.
Now with Copilot and Power BI, non-technical users can just describe their needs and Copilot can automatically create the reports, and you can ask any deep dive questions in chatbot.
Power BI allows you to run insights on the entire dataset or on a specific report with just one button click and conveniently pin the insight charts to the dashboard.
Power BI is a unified, scalable platform for self-service and enterprise business intelligence (BI). Connect to and visualize any data, and seamlessly infuse the visuals into the apps you use every day. Power BI offers a range of features and functionalities including a marketplace for third-party visualisations, data shaping and cleaning tools, self-service exploration and collaboration features, proactive monitoring and alerts, Azure machine learning and many more.
Free if you host on your own;
Cloud version starts at $400/month;
Annual Enterprise Contracts Available
Use Power BI if ...
SQL-first approach, which is developer-friendly.
Git-Based Version Control.
Lightweight and easy setup.
Granular data access control (user permissions at the table and column levels, granting appropriate privileges to different user roles).
Open-source customizability.
Limited security and governance features compared to other tools.
Scalability and performance may not be on par with some commercial BI tools specifically designed for handling large volumes of data and complex analytics workloads.
Limited visualization and customization capabilities.
Lightdash allows users to use their favourite text editor and test changes in a sandbox before merging to production. You can also use live previews and development environments to speed up our development workflow.
You can experience an interactive Lightdash Marketing dashboard to try it out yourself.
In Lightdash, everything you need for BI is written as code in your dbt project. You can use dbt to transform all of the data from your data warehouse, then use Lightdash to explore the data. To get a model in dbt Lightdash-ready, you need to define all of the columns that you want to explore in Lightdash and then test them out in a Lightdash preview environment.
Anyone can get to the right answers quickly using pre-built metrics can get to the right answers fast using pre-built metrics. Define your business metrics once and make it available everywhere for your whole team to use. Lightdash offers powerful analytics capabilities, including the ability to perform advanced calculations and create custom metrics. Users can also create custom data pipelines to transform and clean data before it is visualized.
A Table is the main starting point for exploring data in Lightdash. It contains a group of related dbt models, dimensions, and metrics. You can explore tables, under table view.
It also have the most frequently used features, such as Viewing the underlying data and cross-filtering. It also enables us to implement chart-to-dashboard by using a data point on a chart.
You can share a URL to a 'work-in-progress' data exploration or share a link to a saved chart or Download results as a .csv or a .png of the chart.
You can create a personal access token (PAT) to authenticate in the CLI or with the API to provide additional security. Also. organization admins can add allowed email domains to their organization settings so that anyone with those email domains can automatically join their organization (without explicitly inviting them).
Sigma Computing is a cloud analytics platform that provides instant access to cloud data warehouses through a familiar spreadsheet interface. It enables live data exploration from various sources, promotes collaborative analytics, supports SQL queries, allows for embedded analytics, offers robust data modeling and transformation capabilities, and empowers self-service analytics. Sigma also provides great customer support, training resources, and community channels for users.
Annual Enterprise Contracts
with 14-Day free trial
Use Sigma if ...
Works with billions of rows of data quickly.
Empowers self service analytics via the spreadsheet interface and allows business users to drill down to exact row level data.
Easy data manipulation via familiar Excel formula and built in formula to parse JSON in seconds. You can also easily write the transformations back to your data warehouse.
Users can collaborate via the Live edit collaboration feature, like editing on Google Sheet together.
Limited visualization options comparing to other BI tools like Tableau.
No Python or R notebook integrations.
Sigma is built for modern cloud data warehouse with your familiar spreadsheet-like UI and your most frequently used features, such as excel formula and pivot tables to manipulate data. You can experience an interactive Sigma dashboard to try it out yourself.
Sigma allows you to provide your customers with easy self-serve access to their data within your product via embedded dashboards. You can customize the dashboard theme, authenticate your customers using existing sign-on framework, and setup row-level security for the embedded dashboards.
You can manipulate your raw data, such as changing data type, format, and parse out JSON easily via Sigma’s Datasets feature. Create a new calculated field simply by inserting a column and write Excel formula.
Dataset used to empower workbooks (i.e. dashboards) and updates to the dataset is cascaded to all workbooks built on it. You can also connect directly to dbt to centralize your business logic, and view the metadata for the dbt job, columns, and tables.
When your data is not in the data warehouse, such as finance forecast, you can use Input Tables to integrate new data entries into your analysis. Another useful use case of input table is to dynamically updating calculations in Sigma and creating a sample scenario model.
For business users, they can check the details behind the rolled-up data by drilling all the way to the specific transaction or item.
Creating dataset parameters and referencing them allows you to dynamically replace values used in calculations, which allows you to ask the all-important “what if” from your data.
You can customize the content of the data point tooltips and add additional fields to provide more information.
Teams can work together on workbook drafts real-time, with all editors seeing and contributing to one live draft.
You can add comments, notes, and analysis right alongside your charts and data so you never have to wonder “What did we do here?” again.
Looker is a comprehensive enterprise platform designed for business intelligence, data applications, and embedded analytics. It enables users to access, analyze, and act on the up-to-date, trusted version of their data and deliver trusted data experiences at scale, from the cloud of their choice—empowering them with real-time insights.
Pay as you go at $5000/month;
Annual Enterprise Contracts Available
Use Looker if ...
A single source of truth for business metrics with Looker’s semantic layer powered by LookML, which is Looker’s own SQL-based modeling language.
Looker excels in providing centralized data governance, allowing administrators to manage data access and control permissions to the most granular levels.
User friendly for business users to do self-service data explorations.
Initial setup process takes long time and effort.
Learning curve for developers to pickup and implement LookML across the organization.
The tool can slow down for large and complex queries, sometimes takes long time to load dashboards.
Poor mobile experience.
Looker's direct connection to live, row-level data enables you to dig deeper into the metrics and gain a deeper understanding of the underlying "why". Business users can access “Explores”, which are created and verified by the data team, ensuring everyone is looking at metrics with the same definitions.
Looker’s embedded dashboards works with public embedding and private embedding via Looker login, Google OAuth, OpenID Connect, or even SSO. Lookers offers extensive customization of the embedded dashboard, granular access and data control, and you can even configure the session-level security such as how long users can stay logged in.You can experience a looker embedded dashboard at Atom Fashion (requires Google account to log in).
Looker's data modeling relies on LookML, the Looker Modeling Language. LookML is used to create semantic data models, describing dimensions, aggregates, calculations, and data relationships in your SQL database. By writing a LookML model, Looker constructs SQL queries tailored to a specific database, facilitating efficient data analysis and exploration.
Your Looker data model exists in two states: Production Mode and Development Mode.
Development Mode lets you make changes to LookML files and to preview how they will affect content on your instance. The changes you make to LookML files in this Mode do not affect the production environment, until they are pushed to the production environment.
Production Mode is the production version of Looker. Everyone using a Looker instance in Production Mode accesses their projects in the same state. Project files are read-only in this mode.
For business users, they can check the details behind the rolled-up data by drilling all the way to the specific transaction or item.
Offer users the magic of data manipulation with multiple types of filters, providing intuitive and powerful environments for personalized exploration and empowering users to find the information they need independently.
Cross-filtering makes it easier and more intuitive for viewers to interact with a dashboard's data and understand how one metric affects another. With cross-filtering, users can click a data point in one dashboard tile to have all dashboard tiles automatically filter on that value.
The user-friendly alerts available on each tile of a Looker dashboard allow you (and your users) to react to small changes before they become big problems.
Different businesses require different visualizations. In the Looker Marketplace there are a host of add-on visualizations, built to fit more custom data needs. And if you want something even more bespoke, you can add custom Javascript visualizations for everyone to leverage.
We get it if you still can’t decide.
Our experts can help.
The BI space is buzzing with exciting trends that are about to shake things up. Thanks to new technologies and the ever-changing needs of businesses, we're in for some fascinating developments.
NLP integrations
As natural language processing advances, business intelligence is shifting from reporting to predicting and prescribing insights based on available data. With NLP-enabled tools using semantic structures, you can ask questions and get instant insights. For example, Delphi’s Slack chatbot allows you to ask various questions in natural language for insightful responses and assistance.
Input tables
Tables in business intelligence used to only read data from warehouses. Now, with new features like Sigma's input tables, teams can break through the data-to-warehouse barrier, adding human context, such as projections, to their analysis.
More niche tools
We'll see a rise in specialized tools tailored for specific industries or business needs. They will help companies gather more precise and relevant data for analysis, providing deeper insights and specialized use-cases compared to broader business intelligence platforms.
We assess your systems, pain points, and priorities to recommend BI tools aligning with your budget, industry, and specific needs.
We quickly build dashboards with your chosen tools and live data, slashing the process to under 2 weeks, avoiding demo scheduling and data team hurdles.
5X manages negotiation, paperwork, and contracts, dealing with BI vendors to secure enterprise agreements, sparing you from complex sales talks.
Our end-to-end platform ensures easy integration of your chosen BI tool with other tools through a 1-click process. Onboard data vendors onto 5X, and your new BI tool seamlessly configures with existing tools, eliminating manual work for focused analytics.
Switching to a new BI tool is effortless. Our specialists manage data migration, customized planning, and user training, ensuring a seamless transition. Post-migration support guarantees success.
5X consolidates vendor bills into one monthly payment, simplifying finances. It also centralizes user access, usage monitoring, and dashboard access in a single location.
Don't let BI vendor selection overwhelm you.
Count on us for expert guidance!
Based on the purpose, BI tools can be classified into five: visualization tools, reporting tools, data discovery tools, predictive analytics tools, and Online Analytical Processing (OLAP) tools.
BI visualization tools transform complex business data into visual displays, such as charts, graphs, and dashboards. This visual format makes it simpler for people to understand and analyze the information.
Key features to consider include data visualization capabilities (conveying complex information in a way that anyone can quickly grasp), ease of use, integration with existing systems, scalability, and the ability to handle different data sources.
BI reporting tools help businesses make reports from their data. These reports use charts and summaries (total sales, expenses, or performance metrics) to help people understand the data and make better decisions.
Key features to consider include report customization options, ease of report creation, support for different data sources, collaboration features, and the ability to schedule and automate reports.
BI analytics software uses advanced analysis techniques to understand complex data. This allows users to explore data, create visualizations, and generate interactive reports and dashboards.
5X is the first end to end data platform built on top of the best class vendors across the modern data stack.